Our software reveals the digital footprints of your consumers: how they shop online, what they search for, what content they view… We can provide you with a clear picture of the digital lives of real people.
Scroll
Wakoopa is a software that monitors the digital behavior of consumers that are consciously willing to share it.
Typically, these consumers are loyal members of online panels who install Wakoopa on their personal computers, smartphones and tablets. They are then rewarded for sharing their browsing data.
We refer to the data collected as “passively metered behavioral data” and it is used exclusively for market research purposes.
Privacy by design
Strict GDPR compliance is at the forefront of our software design.
The data we collect and deliver is filtered to remove any PII (Personally Identifiable Information), ensuring you can operate within market research codes of conduct and international standards.
