Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data.
There are significant differences in the online browsing behavior of consumers in Japan and Taiwan. For this case study, we are focusing on the shopping behavior of consumers to explore and compare how consumers shop and purchase goods online in those two countries.
The Internet has become an established touch point within the consumer decision journey and path to purchase – from researching information up to the purchase of travel-related goods and services.
To make informed decisions on their marketing strategies, brands are looking to better understand the millions of moments in a consumer’s life that pass through the screen of a phone, tablet or personal computer.
The idea of the customer experience is gaining importance in today’s highly competitive market. And rightly so…it’s all about getting a detailed and comprehensive picture of the customer experience for competitive advantage.
Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data.
There are significant differences in the online browsing behavior of consumers in Japan and Taiwan. For this case study, we are focusing on the shopping behavior of consumers to explore and compare how consumers shop and purchase goods online in those two countries.
The Internet has become an established touch point within the consumer decision journey and path to purchase – from researching information up to the purchase of travel-related goods and services.
To make informed decisions on their marketing strategies, brands are looking to better understand the millions of moments in a consumer’s life that pass through the screen of a phone, tablet or personal computer.
The idea of the customer experience is gaining importance in today’s highly competitive market. And rightly so…it’s all about getting a detailed and comprehensive picture of the customer experience for competitive advantage.