A couple years ago, deep in the middle of a conference planning, we were trying to decide what we could present that would really embody the spirit of the use of behavioral data – going from raw data to useful insights. We needed a case study that would demonstrate the power of behavioral data.
Even just adding simple components such as demographic data, or combining behavioral data with in-the-moment and post-surveys, can reveal invaluable insights into customer segments and customer journeys across the entire globe.
We asked our respondents a variety of questions about different aspects of both data collection methods in order to get an idea of how their experience can be improved and how we can prevent a further decline in response rates.
Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data.
There are significant differences in the online browsing behavior of consumers in Japan and Taiwan. For this case study, we are focusing on the shopping behavior of consumers to explore and compare how consumers shop and purchase goods online in those two countries.
The Internet has become an established touch point within the consumer decision journey and path to purchase – from researching information up to the purchase of travel-related goods and services.
To make informed decisions on their marketing strategies, brands are looking to better understand the millions of moments in a consumer’s life that pass through the screen of a phone, tablet or personal computer.
The idea of the customer experience is gaining importance in today’s highly competitive market. And rightly so…it’s all about getting a detailed and comprehensive picture of the customer experience for competitive advantage.
A couple years ago, deep in the middle of a conference planning, we were trying to decide what we could present that would really embody the spirit of the use of behavioral data – going from raw data to useful insights. We needed a case study that would demonstrate the power of behavioral data.
Even just adding simple components such as demographic data, or combining behavioral data with in-the-moment and post-surveys, can reveal invaluable insights into customer segments and customer journeys across the entire globe.
We asked our respondents a variety of questions about different aspects of both data collection methods in order to get an idea of how their experience can be improved and how we can prevent a further decline in response rates.
Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data.
There are significant differences in the online browsing behavior of consumers in Japan and Taiwan. For this case study, we are focusing on the shopping behavior of consumers to explore and compare how consumers shop and purchase goods online in those two countries.
The Internet has become an established touch point within the consumer decision journey and path to purchase – from researching information up to the purchase of travel-related goods and services.
To make informed decisions on their marketing strategies, brands are looking to better understand the millions of moments in a consumer’s life that pass through the screen of a phone, tablet or personal computer.
The idea of the customer experience is gaining importance in today’s highly competitive market. And rightly so…it’s all about getting a detailed and comprehensive picture of the customer experience for competitive advantage.